FedEx really wanted to celebrate their 50th birthday with their customers, so we created AR filters to transport followers to the birthday party and throwback Reels to bring them on our 50 year journey.
The 50 Filter:
We created a series of AR filters that transports people to FedEx’s 50th birthday party, complete with cake, balloons, and the unique FedEx 50 branding.
fedex flashbacks:
This Reels series taps into the social trend of how it started vs. how it’s going to show just how far FedEx has come in 50 years.
Client: FedEx
Agency: VML